In every book read, you will find an answer to an issue in your business
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"The number one benefit of information technology is that it empowers people to do what they want to do. It lets people be creative. It lets people be productive. It lets people learn things they didn't think they could learn before, and so in a sense it is all about potential."
Steve Ballmer

 

 

 

 

Selling a dream

A small shift of language - changing “What do you need?” to “What project are you working on?” can have a dramatic, lasting effect.

 

 

 

 

 

 

 

 

 

The Way Your Customer Connects

Uncover the ways your customers are connecting, or not connecting, with your products and services.

 

 

 

 

 

 

 

 

 

 

 

Stakeholders

Encourage employees to adopt “stakeholder” mentalities that come across in every customer interaction.

 

 

 

 

 

 

 

 

 

 

 

 

 

Employee Ownership

Employees who understand their roles are motivated and prepared to help your customers.

 

Highly suggested small business books to help grow your business.

There are many books out there about small business. We have taken a few of the books we thought were some of the best and put them on here for you. We suggest you go take notes on points that resonate with you and keep them for review.

Many of these books come in CD form, which is great for listening in the car to and from work. This makes the best use of your time and saves time.

 

The E-Myth Revisited

By Michael Gerber

Is business ownership not what you thought? This is must read book for any small business owner or entrepreneur. Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. This book really gives you the essence of small business.

Learn:

  1. The steps of business life 
  2. Understand growing pains 
  3. Guiding light of all businesses that succeed 
  4. Show you how to apply lessons of other businesses that work 
  5. Truly great understanding the value of the customer 

This is truly the first book you should read even if you have been in business for a long time.

 

The Unofficial Guide to Starting a Small Business

By Marcia Layton Turner

Want to be your own boss but are not quite sure how to make it happen?

This book guides you through the step-by-step process. It is packed real world tips, it delivers vital information on starting your own business.

Learn how to:

  1. Secure financing 
  2. Choose a winning location 
  3. Low cost ways to marketing your business 
  4. Creating a business plan 
  5. Handy checklists 
  6. and more 

We encourage you to read this book before you start down the process of quitting your job. Many time when people grow tired of their jobs they think they can run a business better and want freedom. Owning your own small business is a lot of work and freedom comes at a high price. Yet, the rewards if done right are enormous.

 

Duct Tape Marketing

By John Jantsch

Most Practical Small Business marketing Guide

Marketing is the most common problem in the failure of small businesses. Many small business owners have the perception “Build it and they will come,” this is simply not true. One of the first thing I ask my clients is do you like cold calling, the comment is “absolutely no”, well if you do not like to get in front of people you had better hire someone.

Learn how to:

  1. Solutions for small business 
  2. Identify your ideal client 
  3. Discover your core marketing message 
  4. Run advertising the gets results 
  5. and much more 
This a great book for understanding the concept of marketing. It goes through basic marketing ideas and problems you might have in your business. It will help you understand how to go about getting business in your doors.

 

 

The Big Book of Small Business

By Tom Gegax and Phil Blosta

You do not Have to Run Your Business by the Seat of Your Pants

It is very important in running a business to have a road map. Here is where success of a business comes into play. Running a small business is much more than managing and opening the doors, it takes daily planning and people management to succeed.

Learn How to:

  1. Before you quit your job 
  2. See if your niche is unique 
  3. Finding the best people 
  4. Developing your business 
  5. and so much more. 
We highly recommend this book. A wealth of information to be read and digested, then kept within arm's reach for further reference down the road. The best business management guide on the market. This book is loaded with insights of the art of business.

 

 

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