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Featuring Charles Hude, Dave Jarecki, Kaya Singer and Jace Turner

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Employee Recognition: Customers judge your business based on your employees

by Charles Hude, April 22, 2009

Today more than ever customers want to feel appreciated.

Studies show that when customers decide not to come back to a business, 70% of the time it is because of the employees. Most cases the employee sees your customer and helps them. Therefore, the question is how your employees feel when they walk in the door.

Customer service is only as good as the employee that delivers it.

How do you treat your employees? Most business owners feel they treat their employee’s fine. I mean you pay them right. Did you know that studies show that pay is at number five on the importance scale to employees?

1. Employees want to feel appreciated.
2. Employees want to be listen to and heard.
3. Employees want to know they make a difference.
4. Employees want to help make decisions or take ownership.
5. Employees want compensated for their hard work.

The great thing is the first four on the list do not cost you any money just your time. When you walk in the door everyday, do you greet your employee with a positive “Good Morning.” The way you walk in the door every morning is going to affect your customer.

How can you change the way your employees feel?

Employee Development is key to improving the way employees feel

1. Greeting your employee’s everyday in a positive manner.
2. Ask them for their ideas on how to improve the business.
3. Learn more about your employees their likes and dislikes.
4. Look for something they do everyday you can complement them on.
5. Do not tell them show them by your example.

If you just do these 5 things everyday your customer service will improve and you will be surprised at how much better your business will run.

I appreciate any comment about my post. If you would like me to write on a certain topic or issue you are having in your business just leave me a comment.

Also, for a great group of articles go to Kaya Singers Blog

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