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There’s GIVING and there’s giving. GIVING is an essential piece of marketing your service. Without giving you will never, ever get your business off the ground and to its full potential. Instead of a huge flow of clients, you will have only a trickle.

I promise you this is true!  However, and a big however,  many solo business owners who help people with their service, give the kitchen sink. What this means is they give with no strategy. They give for these reasons:

Many creative sole proprietors are already a year into their business before they discover that it takes work to get work. Here are five tips to help ease your passage along the journey.

With budget constraints and a lack of resources, more and more micro businesses and sole proprietors must create the words for their online content, print marketing, and presentations internally. Breakthrough Communications, an upcoming workshop for business owners, sole proprietors, and writers looking to expand their business, is designed to help simplify the process by enhancing the skills you and your employees need to create the right words for websites, sales letters, seminars, brochures, blogs, presentations, articles, mailers, mission statements and more.

Whether it’s a haiku, a mission statement, home page copy or something else, the first place people get stuck is in their attempt to be perfect from the start.