Communicate Your Culture and Create Profits

Your company culture refers to the values at the heart of your business. These spoken and unspoken qualities shine through each employee-customer interaction. Your culture must therefore connect with your employees in order for customers to find the greater value in your business.

A well-developed culture creates higher profits

When employees believe in your culture, they are more enthused and motivated to help your business succeed. Likewise, when employees are disconnected, your customers will be too. When you factor in that 74% of U.S. employees consider their businesses to have “poorly developed cultures,” it’s no wonder why customer loyalty is on the decline. If your people don’t care, why should your customers? Art of Cultivation helps you communicate your company culture to your employees so they can do the same for your customers.

• Involve employees in the big picture

 When you communicate clearly and openly with your employees, you have an easier time building relationships, which leads to increased performance. We help you design a platform where you can involve employees in key decisions, discuss important issues, get ideas, and communicate the big picture of your business.

• Help employees help themselves

When an employee has a work-related challenge, he or she will want to solve it themselves. Help them do it. When managers decide to simply “take care of it,” they actually create a negative long-term effect. Instead of empowering the employee to make decisions, the manager has created a “culture of dependency” where the employee doesn’t have the tools he or she needs to succeed. We help you develop coaching strategies that allow your leaders to become mentors so all employees can grow. This also involves creating realistic and attainable career development plans that meet individual and company goals. We help you involve each person in the process of taking the role that benefits them and your business the most.

• Communicate openly

Getting to know your people is a simple way to boost productivity, improve customer service, and inspire better results. Open communication can be as simple as daily or weekly check-ins that build a level of trust and teamwork. More formal ways include conducting employee surveys, sitting down with new employees to get to know them personally, and holding effective exit interviews where you can learn what worked and what didn’t work for departing employees. Whether formal or informal, we help you develop and use the tactics that allow you to learn from your employees as much as they learn from you.

• Build teamwork

Teamwork creates high morale. Again, little things make a huge difference in creating a team-focused culture, whether it’s involving your people in the hiring process or setting up peer interviews and reviews. We provide the format for you and your managers to design and use the simple-yet-important practices that will work best for your company.

How these benefit your bottom line

• Enthused employees create enthused customers

When your employees understand the big picture and feel as if they’re part of the process, they’ll naturally adopt a “stakeholder” mentality that comes across in every customer interaction. They’ll appreciate being valued, which will create all the motivation they need to make sure your business succeeds.

• Personal growth equals business growth

 When you inspire your people to make important decisions, you encourage their career growth and development. This goes beyond normal job-related training. When you introduce your employees to your founding vision, you inspire them to grow from this vision. With this deeper connection, they will develop their own entrepreneurial mindsets, helping your business succeed in the process.

• Create repeat business

If you quizzed your repeat customers about why they like to shop with you, we’re certain that, beyond price, location and customer service, they’ll mention “familiarity” as a reason why they come back. This feeling of familiarity occurs when a business, no matter how much change it undertakes, continues to work from the vision on which it started. When your employees are connected to this vision, they will naturally communicate it. Meanwhile, your customers will see your store, shop or office as a place where they are greeted like old friends.

How we can help you improve your small business