Motivated Employees Create Motivated Customers

Customers judge your business based on your employees. Studies show that when customers decide not to come back to a business, 70% of the time it’s because of the employees. Whether they’re shopping for a shirt, hungry for a good meal, or are asking about your services, customers are really looking for a positive, welcoming experience that inspires trust and encourages them to make a purchasing decision. When your employees rob them of the experience, they are effectively robbing you of revenue.

Six Keys to Motivating Your Employees

Art of Cultivation provides guidance and simple solutions that will help you build an inspired workforce from the start.

• Know who you’re hiring - Many businesses fall into the trap of hiring the first body that walks through the door because they have an urgent need. It doesn’t have to be this way. We create simple assessment tools that help you hire the right person for the right job.
• Be clear from day one - A new employee’s most important day is day one. Set up a simple orientation or mentor program that introduces them to the mission of your business and the value you deliver.
• Create a strong feedback loop - An open feedback loop is the best and easiest way to measure employee satisfaction, and encourage employees to express their views in a constructive, non-confrontational manner.
• Improved training - The real cost of employee training is much more than most owners will admit. Factor in your employee’s hours plus your hours, plus your support staff’s hours, then multiply it by the actual time, then multiply that number by the revenue an employee costs you from a negative customer interaction. Here’s a simpler calculation: improper training + poor customer support = lost dollars. We design simple training techniques so you have employees ready from the start.
• Better retaining - Just like poor training creates holes in your business, constant employee turnover will actually bury your company. Imagine being a customer and dealing with a new, inexperienced person on every visit. In the medical world, the term “continuity of care” refers to seeing the same doctor who understands what you need to feel better. The business world isn’t much different. Recognition equals deeper connection. We help you design a way to keep your employees around.
• Frequent check-ins - Reviews don’t have to be a big production or an uncomfortable meeting. Create a system of check-ins that helps employees know how they’re doing and what you as an owner can do to help them improve and grow.

How these benefit your bottom line

• People who fit your company’s dynamics help your business succeed -  Amazing things happen when your business is filled with the right mix of personalities and professional capabilities. Your people will fit the dynamics of your business and provide the skills that make your business function smoothly and effectively.
• Better customer interactions, increased wallet share -  Better communication between you and your employees creates better interactions between them and your customers. When they know, understand, and feel connected to your vision and mission, they go from selling products to selling experiences and solutions every time they greet a customer.
• Greater knowledge of roles and responsibilities - When employees understand their roles and see themselves as partners, they are prepared and motivated to respond to the needs of your customers. This switch in perspective improves the customer experience and creates sales that happen naturally.
• Empowered, enthused employees don’t leave -  When you improve you ability to retain employees, you build a strong, lasting business culture that inspires and motivates your customers. Your knowledgeable, experienced staff will encourage repeat and referral business, all of which drastically improves your bottom line. Suddenly the revolving door that sucks money out with every spin will be someone else’s problem.

Change your employees mindset and increase your business