Your Business is Your Product

A business must take everything into account to convince customers their products are right for them. For example, a restaurant’s product includes its food, atmosphere, wait staff, menu design…everything right down to the type of napkins on the table. This also includes your pricing structure, cross-merchandising, interior displays, customer service and much more.

Art of Cultivation guides you through the process of turning your business into a product that sells.

Five Keys to Selling Your Product

• Know your product and what makes it different - Simple questionnaires and interviews help you begin to discover what makes you and your product different. From this very basic beginning we take it through to your pricing structure to make sure you are earning enough on every product and service you sell.
• Know your competition - Companies should know their competition before they start. We help you take a look at what your competition is selling, how they’re selling it and how it is selling in their store, shop or office. Knowing how they position their products and services can help you discover ways to do the same with yours.
• Define your unique selling points - Once you have discovered the differences, we work with you and your employees to make sure everyone in your business is communicating your unique selling points consistently.
• Know your customers - Are you selling what you want to sell, or the solutions and experiences your customers desire? We help you uncover the ways your customers are connecting – or not connecting – with your products and services. This involves researching and targeting key demographics, whether it’s ethnic backgrounds, age, household income or the types of businesses your customers own. Every bit of information matters when you are matching products with people.
• Position your product for success - Once your research is complete, there is still the very tangible need to sell your products and services. We take everything into account and help you streamline your ordering and warehousing, prepare for seasonal ordering, and forecast month-to-month changes in supply and demand. We work with you on the design of your office or shop, how you display and cross-merchandise your products, and all the ways you invite customers into the experience.

How these benefit your bottom line

• Increase wallet share by knowing your customers - When you know your customers and their needs, you are ready to inspire and convince them that your products are the solutions they’re looking for. Once they connect with you on a solutions-level, they will have more trust in every dollar they spend.
• Communicate your differences -  Being aware of your first-level competitors gives you the inside track on how your products, services and solutions are unique. When you communicate these important differences, your customers begin thinking beyond price alone. Also, you will turn customers into an informed referral base that will direct friends and family to your store, shop, café or office.
• Price and prepare effectively - Your pricing structure should reflect the true needs of your business as well as the level of services you provide. There’s nothing wrong with being the most expensive solution out there, as long as you communicate your reason to your customers. A better understanding of pricing will ensure you have adequate margins for distributors and wholesalers, the dollars to support marketing, and the profits you want at the end of the day.
• Gain the competitive advantage - When you, your employees and your loyal customers know the differences in your products and services, you are prepared to answer the all important question, “Why should I choose you?” Your people will speak of your products with complete confidence as they answer HOW your product is different, WHAT it can do for a customer, and WHY it’s the best choice around. Discover and communicate what makes your product

See how the sales process can increase your profits