Create Sales When You See The Whole Picture

Why is it that some products simply don’t sell? It may have to do with another area of your business. What’s happening in customer service? What does your store front look like? Are you communicating your true value? Each area of your business has a role in creating—or blocking—your sales from happening.

Four Keys to Seeing the Big Picture Sales

Art of Cultivation helps you look beyond your tangible products and consider all the parts involved in the sales process.

• Avoid the “sales cures all” mentality 
  A good month or quarter can provide an instant boost to a struggling business. Will it cure everything that ails you? No. In fact, a sudden jump can give you a false sense of security that takes your eye off the reasons your business was struggling in the first place. We help you look beyond the numbers to make sure you are consistently meeting and exceeding your sales goals by strengthening every part of the equation.
• Give customers a better view 
  How you present yourself and your company is the beginning of the sales process. We help you focus on the ways you come across, from how you answer the phones to the consistency of your marketing message. Have you taken a look at your building? What about the waiting room in your clinic? How do you sell your skills in client meetings? People judge everything from the outside-in.
• Deliver on your promises  
  Every business is tempted to oversell from time to time. You should be confident in your products and services. It’s crucial, however, that you can deliver, whether that means having everything in stock, being able to serve every meal on your menu or developing a website that meets your client’s needs on time and on budget. We help you create and improve your processes so you will always deliver.
• Ask, listen, then communicate 
  Think of a hardware store. When a customer comes in looking for nails, what are they really looking for? A subtle shift of language - changing “What do you need?” to “What project are you working on?” can have a dramatic, lasting effect. Suddenly, the customer is no longer “looking for nails.” He or she is “building a tree house for the kids.” Just as suddenly, the hardware store has gone from “selling nails” to “helping them realize the dream of building a tree house their kids will always remember.” We help you create the small, important changes.

How these benefit your bottom line

• Adjust quickly to the changing wants and needs of your customer base
  Businesses must be able to respond to the changing needs of their clients almost overnight. Many great independent booksellers, for instance, learned the hard way when chain bookstores and online retailers began to swallow their loyal customers in the mid-to-late 90s. Today, the fraction of independent bookstores that remain were able to respond to these shifts by changing key dynamics of their stores, differentiating their merchandise, adopting online selling strategies and using language in their marketing that aspires to customer loyalty. Your business will be prepared to do the same.
   
• Create stable growth vs. spikes and losses
  When you examine the entirety of your business and see how every area relates to the sales process, you create steady, consistent growth that helps you avoid ups and downs. You’ll be three-months ahead of your competitors, will adjust quickly to seasonal slowdowns, and will be ready for changes in consumer spending habits.
• Turn browsers into buyers
  A business that cares about its appearance and message is one that draws people in. You’ll turn window shoppers into lifelong customers just by doing the little things to shift their perspective, attract their attention, introduce them to your culture and communicate the solutions they’re looking for.
• Turn “We're out of stock” into “Yes”
  Customer satisfaction begins at the initial interaction, goes through the purchasing process and continues every time a person returns to your shop, store, restaurant or office. When you over-promise in an attempt to keep their loyalty, you actually do just the opposite. We help you prepare to provide exactly what they want when they want it, which will keep them coming back naturally and happily.
• Increase the sale when you change the language 
  Rather than put a period on a customer’s experience, we help you create an opening that leads to more. We call this “suggestive selling,” and a perfect example comes from the restaurant industry. Toward the end of the main course, your waiter or waitress has a couple of options. He or she can ask, “Would you like dessert?” Or they can walk to your table holding a tray filled with a selection of desserts, complete with whip cream, chocolate frosting, ice cream, seared bananas…whatever is on the menu that night.

Your next step to increase your sales